@ EVENT PROGRAM

WhatTheyThink offers a multi-channel media service called @ Event for industry events looking to increase their exposure, raise awareness, and provide attendees with valuable content that enhances the overall value of their event. The @ Event team is hyper-focused on covering commercial printing, wide format, signage, labels, packaging, speciality graphics, textiles and other industrial applications of print technology.

The @ Event service will leverage both digital and print publishing channels to provide the most comprehensive reach possible. Print coverage will revolve around a feature magazine made available at the live event, which will feature both original thought leadership aimed at educating the event audience about emerging technologies and critical trends, as well as event related announcements and news. Digital coverage will leverage the existing online channels of WhatTheyThink.com and PrintingNews.com. This approach will provide the widest possible audience for industry events by leveraging the now combined Printing News Group and WhatTheyThink global communities.

In addition to large industry trade shows, the new @ Event service will work with user group conferences, association events, franchisee events, and other industry events looking to improve their events through industry leading content and exposure through custom branded print, online, digital communication platforms.