Webinars are one of our best lead generation opportunities and can secondarily be used to position your company’s products and solutions. Our webinars typically have 200 to 400 industry executives registered. You will receive all the registration leads as well as contact information for those who actually attended the session.  This format is a long form one hour event, limited to a single sponsor.

Topics will be determined between you and WhatTheyThink editors. Your customers and industry experts will be panel members with a WhatTheyThink editor as the moderator. WhatTheyThink assists in development of all content.

WhatTheyThink handles all promotion including:

Custom press release

Email marketing campaigns

Social media campaigns

Webinar landing page and registration form hosting

A white paper or report may also be offered to further drive registrations for the webinar or as a follow up resource. White papers can provided by the your company or authored by WhatTheyThink for an additional charge (white papers can be used for additional lead generation campaigns).

Sponsors receive:

Webinar registration and attendee lists for lead follow up

On-demand Playback hosting for easy embedding on your website, blog, and intranet

All media files including video playback file and MP3 audio

Unlimited usage rights to all webinar media.


1 Webinar:   $7,250
2 Webinar series:   $12,250
3 Webinar series:   $15,750

Webinar - Promotion ONly

WhatTheyThink will promote your self-hosted webinar on the site, giving maximum exposure to our membership. Promotion components are the same as those of a turnkey webinar program.  Client is responsible for all content and webinar production. This program is for promotion only.

Promotion Includes:

Event listed on Webinar page at WhatTheyThink.com

Event in upcoming events listings that appears run of site on WhatTheyThink.com

Email newsletter promotion - preheader the Monday prior the webinar, preheader the day of the webinar.

Social media campaign - including Twitter and LinkedIn posts.

2 week ROS banner campaign (300x250) on WhatTheyThink.com and PrintingNews.com


1 Webinar:   $2,850

Lunch & Learn Webinar Series

Our Lunch & Learn webinar series focuses on timely topics relevent to our evolving industry. These webinars are hosted by WhatTheyThink Editors and Guest Experts.

These short form thirty minute informational webinars are a great way to get your brand, products and services in front of an engaged audience.  Sponsors are limited to three per event.

Sponsors receive:

Special mention during webinar and one promotional slide

Webinar registration and attendee lists for lead follow up

Logo on registration page

Logo in marketing email


1 Webinar:   $3,000

JanuaryWide Format Outlook
FebruaryTrade Brokering
MarchCannabis Industry Vertical
AprilPrint & Sign Franchise Review
Maydrupa 2020 Outlook
JuneTop 100 Printers
JulyTextile & Apparel Outlook
AugustBeyond Print (AR, VR, and Interactive)
SeptemberState of Inkjet
OctoberLabels & Packaging Outlook
NovemberIndustrial & 3D Outlook
DecemberState of Finishing


Eric Vessels 740.417.3333 | Paul Zimmerman 973.727.1376 | Kelley Holmes 772.579.7360