Sponsored Video

Thought Leadership Video

Thought Leadership Videos cover critical issues in the printing and publishing industry. The series provides a communication opportunity to deliver your value proposition and brand positioning directly to the WhatTheyThink membership.

These videos are sponsored by your company and include individuals of your choice discussing selected topics. We help identify key executives from the company, customers, industry analysts or editors from WhatTheyThink to participate in the series. Video is produced at your facilities, customer sites and industry events.

Video Production

Professional Canon HD Cameras, Lighting, and Generic Backdrops

Pre-shoot video content planning

On scene video production

Post-production editing, review, and feedback cycle


Website publishing (WhatTheyThink home page and video section)

Featured in Email newsletters

Social media campaigns

Sponsor receives the original video and web ready files with unlimited and non-expiring usage rights for use in additional marketing activities raising the return on this investment. Pre-shoot video content planning will be conducted a minimum of 30 days prior to the shoot to ensure availability of videographer, interviewer, and interview subjects.

Every effort will be made to coordinate video shoots around events where both WhatTheyThink and sponsor will be present. Any additional travel required will be billed at current rates as scheduled.

Exposure: Videos will be featured on the home page and in the newsletters the day/week that they run. They will also be featured on the WhatTheyThink video page. We encourage you to provide additional information, white paper landing page links, or other call to action text that will be published with the video.

Terms: Thought Leadership Video must be utilized during the duration of the current campaign. Unfulfilled videos are not carried over or credited to future campaigns. Additional production and travel fees may apply.


Single video   $2,850
3 Video Series   $7,850
5 Video Series   $12,500
7 Video Series   $16,850

Sponsor Produced Video

A special section within the PrintingNews.com Video Center features sponsored videos that are shot, produced, and edited by the sponsoring company.

These sponsored videos are included in our Email Newsletters.

Pricing:   $3,000 video


Sponsored Video on Watch List In Print

Appearing in the printed magazine, online and in Email Newsletters, your produced video will appear on our video Watch List in Printing News & Wide-Format & Signage magazine with a QR Code Link to view the video from a smartphone posted on PrintingNews.com website and pushed into the market in Content Targeted Email Newsletters.


1 video unit within top 2 rows of videos in Print Magazine, standard video promotion on PrintingNews.com, and targeted email Newsletter.

Package Duration:

1 month in the print publication, archived on PrintingNews.com and 1 Email Newsletter per month.


1 Package

Pricing: $1000 per package with 3x annual commitment $3,000 total


Eric Vessels 740.417.3333 | Paul Zimmerman 973.727.1376 | Kelley Holmes 772.579.7360