Magazine Sponsorship

WhatTheyThink Printing News and WhatTheyThink Wide-Format & Signage are two widely read and recognized magazine brands in the printing industry.

A 90 year heritage is now backed by WhatTheyThink’s widely respected content reputation to bring you one of the best ways to reach industry decision makers while demonstrating the power of print.

4-Color Ad Rates
Two Page Spread$9,500
Full Page$5,000
1/2 Page$4,000
1/4 Page$3,000
Special: Strip ad on cover, FP and one banner on a vertical market section of Total cost $7,000 net

Special Position Rates
Inside Front Cover$7,610
Inside Back Cover$7,295
Back Cover$7,925
*A contract advertiser is any company placing a minimum of six insertions per year in Printing News.

Ride Along Rates
Within Polybag$5,958.00
Per ride along rate$0.18

Belly Bands • Reprints Inserts • Gatefolds • Barn Door Covers Outserts • Post-it Notes™ • Custom Magazines Direct Response Cards
Other custom opportunities available

Insert Rates
1 Page / 2 Sides$7,000
Bound In Insert Size: Bleed size applies (8 x 11.125")
Tipped In Insert Size: 7.75 x 11.125" trims down to 7.625 x 10.875"
Tip-In Charge (if applicable): $34.50 per thousand.

Display Classifieds - per column inch
1 inch$150
2 inch$300
3 inch$450
4 inch$600
New categories are $25. Display classifieds are available up to four column inches (minimum of one column inch). Place your classified online at for $50 upcharge.

1 col. wide = 2.0625"
2 col. wide = 4.625"
3 col. wide = 7"

Line Classifieds

Line classifieds include one standard typeface composed by the Printing News and Wide-Format & Signage classified advertising department. Blind box numbers will be supplied upon request for an additional fee. Replies will be forwarded to advertiser daily.


Eric Vessels 740.417.3333 | Paul Zimmerman 973.727.1376 | Kelley Holmes 772.579.7360