Required file format: PDF X/1a

The PDF X/1a format is the required format for file submission. Careful attention must be paid to the proper creation of PDF files to ensure that they will reproduce correctly.

Choose “PDF X/1a” or “Press Quality” in your job options when creating high resolution PDF.

Make sure images are CMYK (U.S. Web Coated (SWOP) V2) and 300 DPI resolution.

Make sure all fonts used are loaded and embedded.

Ads should be created to correct ad size dimensions, including bleed.

Page Size Live Area Bleed Trim
Full Page Spread 15.375 x 10.5” 16.25 x 11.125” 15.75 x 10.875”
Full Page 7.5 x 10.5” 8 x 11.125” 7.875 x 10.875”
1/2 Page 7.125 x 4.75” 8 x 6” 7.875 x 5.875”
1/2 Page Island 4.625 x 7.5” N/A 4.625 x 7.5”
1/2 Page Horizontal 7.125 x 4.75” N/A 7.125 x 4.75”
1/4 Page 3.5 x 4.75” N/A 3.5 x 4.75”
Classified Size  
1 Column 2.0625" x number of inches purchased
2 Column 4.625" x number of inches purchased
3 Column 7" x number of inches purchased

File Submission

E-mail: ads@whattheythink.com. Files must not exceed 10 MB in size.

Web File Transfer Service: If ad files are larger than 10 MB please use a web-based file transfer service such as DropBox or WeTransfer. Please send a download link to your ad to ads@whattheythink.com

 

 

Advertisers or advertising agencies that do not comply with our file preparation specifications waive all claims to make-goods or refunds and hold harmless WTT Media in any and all production disputes.

Need help?

If you are unsure of ad sizes or have any questions about file preparation please contact ads@whattheythink.com.