Sponsor Produced Template

 All materials are due 3 full business days before deployment.


1. Subject Line

2. HTML Template

3. Provide a list of test recipients and a final approver for the test emails

Publisher Produced Template

 All materials are due 5 full business days before deployment.

If you are not able to provide a completed HTML version, we can create one for you. To do this, we will need the following materials:

1. All text

2. All images

3. All links

4. Select a base template from below. A wireframe/mockup will help us place content and call to actions within our base templates.


Email Creation Best Practices:

  • Only text, JPG and GIF images are allowed.
  • Flash, Rich Media, Image Maps and Javascript are not available in e-mail products.
  • Subject line must be included and should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.
  • The subject line should also be no more than 12 words or 150 characters.
  • Links to PDF, Word Documents or other non-traditional "web page" links within an e-mail MUST be clearly identified.
  • There should be a call to action above the first 400 pixels (height) of the e-mail.
  • Text versions should be no more than 10K and may not include any image files.
  • An Email that is entirely a linked image it not recommended, as today's e-mail platforms block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
  • All email HTML must be table-based layouts; using CSS only to control typography and color.
  • There is a 600 pixels maximum width.
  • Full image paths in the code must be used.
  • Clients should provide detailed linking instructions.

Need help?

If you have any questions about file preparation please contact ads@whattheythink.com.

File Submission

E-mail: ads@whattheythink.com. Files must not exceed 10 MB in size.

Web File Transfer Service: If ad files are larger than 10 MB please use a web-based file transfer service such as DropBox or WeTransfer. Please send a download link to your ad to ads@whattheythink.com