Guidelines for the Submission of Banner Ads


WhatTheyThink.com and PrintingNews.com offer a range of units that are both IAB compliant and unique to both sites. The size of the placements should be indicated on the IO. Please contact your sales representative if you have questions about the banners include in your campaign.

Ads must conform to the specifications. All creative is subject to WhatTheyThink approval. Ads not meeting specifications will be returned for revision, which may delay the launch date.

We do not accept Flash-based banners. HTML5 is required for rich media advertising.

3rd-party ad tags are permitted web site ads only. 3rd-party ad serving must support SSL and be served over HTTPS and must comply with GDPR, CCPA and other developing privacy regulations. Must be site served or served by an approved vendor. Due to the nature of email deliverability, email newsletter banner units must be served through our ad delivery platform. We outsource our ad delivery to an IAB-certified 3rd-party and campaign statistics are available upon request or on pre-arranged reporting schedule.

300x250 

Max File Size 150 KB
Host-Initiated Subload 300 KB
User-Initiated File Load 2.5 MB
File Types HTML5, JPG, PNG, GIF
Backup Image JPG, PNG, GIF
Animation 15 seconds max animation time. 3 loops max
Hosting Publisher Hosted or approved 3rd Party for website ads. Publisher Hosted for email campaigns or combined email and web campaigns.

300x600

Max File Size 250 KB
Host-Initiated Subload 400 KB
User-Initiated File Load 2.5 MB
File Types HTML5, JPG, PNG, GIF
Backup Image JPG, PNG, GIF
Animation 15 seconds max animation time. 3 loops max
Hosting Publisher Hosted or approved 3rd Party for website ads. Publisher Hosted for email campaigns or combined email and web campaigns.

970x90

Max File Size 250 KB
Host-Initiated Subload 400 KB
User-Initiated File Load 2.5 MB
File Types HTML5, JPG, PNG, GIF
Backup Image JPG, PNG, GIF
Animation 15 seconds max animation time. 3 loops max
Hosting Publisher Hosted or approved 3rd Party for website ads. Publisher Hosted for email campaigns or combined email and web campaigns.

Website Reskin / Reveal (PrintingNews.com only)

Setup Site Re-skin 300x250 unit containing important marketing message and call to action, high-Res background image for branding 1658x1058 or higher, Click thru URL
Max File Size 300x250 - 200 KB
1658x1058 500KB
File Types JPG, PNG
Design - The (site name) header will cover about 100 pixels of the background image.

- The website content is about 972 pixels wide.

- The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.

- We recommend not placing any important text on the background image – that should be an extension of your brand.

- Important text should be reserved for the companion 300x250 transparent image in the center
Hosting Publisher Hosted Only

EMAIL NEWSLETTER BANNERS

468x120 (WhatTheyThink Daily)

Max File Size 200 KB
File Types JPG, PNG, GIF
Animation 15 seconds max animation time. 3 loops max
Hosting Publisher Hosted Only

600x100 (PrintingNews.com Topical Newsletters)

Max File Size 200 KB
File Types JPG, PNG, GIF
Animation 15 seconds max animation time. 3 loops max
Hosting Publisher Hosted Only

Need help?

If you are unsure of ad sizes or have any questions about file preparation please contact ads@whattheythink.com.

Advertising Submissions and Reports

Advertising submissions, creative change requests, and report requests should be sent to ads@whattheythink.com.