2019 was another exciting year for WhatTheyThink. After acquiring Printing News and Wide-Format & Signage magazines and web properties, we got to work tackling the business issues that were challenging a 90 year-old legacy publication. Resources are extremely valuable in business and not one department of this business is the same as it was in 2018.
First and foremost, our Editorial team is now second to none. It is really a gift to plan and execute the daily websites and every print issue we publish with the group of talented journalists, analysts, and consultants we work with. We are always looking for opportunities to cover new areas and work with talented industry voices.
We invested in software and tools that allow for open team communication and sharing of information across departments including a new workflow for design and magazine production. Marketing, sales and technical platforms were perfected to reach the speed at which business takes place.
PrintingNews.com was re-launched on an upgraded platform with a complete redesign and we added a Production Editor to free up our industry experts to do what they do best: analyzing, studying data and trends and writing about the issues facing our industry on a daily basis. The WhatTheyThink Daily continues to bring you the news first thing in the morning in a succinct, easy to read format and our analysis continues with the best daily video coverage.
Printing News & Wide-Format & Signage magazines were combined under the WhatTheyThink brand to create a
larger print publication to share the valuable content each had with more pages. We continue to make improvements in production quality of our magazine editions: higher print quality, better paper, and premium coatings. Our print magazine lists were studied and examined very closely to make sure every penny we spend on this most valuable asset is reaching the best of the best in the markets we serve with the most valuable information that helps them drive their businesses forward.
In 2019, we are excited to have strengthened our combined publications to help marketers position their businesses as thought leaders in the industry. As you make your marketing investments, we hope you will consider how this team can assist you both with brand positioning, advertising, content marketing, thought leadership, and lead generation programs.
We are excited to enter a new phase of the business in 2020 and will also be celebrating the 20th year of WhatTheyThink, having launched in 2000. As always, we continue to appreciate your friendship and support as we work toward our vision of being the most comprehensive source of news and information in the industry. Keep an eye on us and our plans for the future of independent journalism while we continue to add new business opportunities to the mix. We are going to push magazine publishing to its limits.
We would love to hear from you on what your success stories are from 2019 and what you are looking forward to in 2020. Why? Because we are a print buyer and print matters.
KELLEY HOLMESVice President