WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition.
The combined properties have created an industry-leading independent print and digital media platform serving over 102,000 members of the printing community with real-time market intelligence, peer-to-peer communication, and thought leadership. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s print and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
The multi media channels of WhatTheyThink are independent voices that capitalize on the industry’s need for different ways of accessing information including WhatTheyThink’s flagship daily email newsletter focused on a premium membership model of thought leadership aimed at the C-level executive and widely relied upon by many in the industry as their “first read” with their morning coffee; the afternoon channel-based Printing News email newsletters including the wide contributor base, massive content and aggregated content on PrintingNews.com and; the targeted print content of WhatTheyThink | Printing News edition and WhatTheyThink | Wide-Format & Signage edition that provides extensive reach into the industry to educate and inspire while utilizing the latest in print, web, email, and video technologies.
PrintingNews.com and WhatTheyThink.com are daily web sites with over 155,000 expert commentary and analysis, special features, video, press releases, industry data & statistics, webinars, white papers, and surveys that inform the global printing and publishing industry. Readers can research any company or product in the graphic and visual communications industries through these online resources, which connects buyers and sellers in the marketplace with real-time lead generation.
Our 10 email newsletters include the WhatTheyThink.com Daily and several topic-based newsletters from PrintingNews.com. The WhatTheyThink.com Daily is highly regarded within the industry as the way to start your work day. The PrintingNews.com newsletters are topical and product focused and provide a deep dive into the emerging trends within targeted segments.
WhatTheyThink media brands also have strong followings on social networks, including Facebook, Twitter, LinkedIn, YouTube, and Instagram.